

A compendium of strange-but-true recent events as reported in the legitimate press.
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The world of business and finance gets skewered, as Bottom Liners tackles subjects such as foreign takeovers, office policies, getting a raise, and the fast-paced world of Wall Street.
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Stand out in a pile of mail.
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39.95 Business Card Special
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A Message From Ron Haw |
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Before I Get Started
I want to draw your attention to this month's special on Business Cards that we are offering to our newsletter subscribers. This is by far the best price on business cards that we have offered...EVER. This is a limited time offer, so please don't miss out on this GREAT DEAL!
ALSO, we are expanding our offerings in the Promotional Ad Specialties area. Our new website championps.logomall.com has literally thousands of items available for you to use in marketing your business successfully. Take a look and then give us call to help you refine your choices and pricing.
Business is Great!
Have you ever noticed that if you say things enough, you start to believe it? Here is an example of how a simple saying can become reality.
A jolly, well-liked landscape gardener ran a third generation family business with a very loyal staff. Most people assumed he was so jolly because he ran a successful business, but it was the other way around... he followed a family tradition to wear a lapel badge saying, "Business is Great!" They went through tough times like any other business, but he continued to proudly wear his badge. Many people asked what was so great about his business, which led to conversations about the pleasures of meeting new people, the joy of an upbeat work environment, the reward of learning new things every day, and the fascination of the work itself. No matter how miserable a person was, they always felt better after listening to the gardener's infectious enthusiasm and positive outlook on life.
Here's the way I see it: Sometimes your badge needs to come first, and the great business will follow. And remember, while you can't change the wind, you can always adjust your sails to reach your destination.
Ron Haw
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Idea of the Week |
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Designing Direct Mail That Sells
If it sells, it is creative. This, in essence, is the first rule of direct mail design, according to legendary designer and author, David Ogilvy. But what sells? Here are a few tips to keep in mind when designing your next direct mail marketing piece:  - The basics are in your mailbox.
When you need inspiration, just go to your own personal direct mail idea vault... your mailbox! You probably receive tons of good direct mail each year. Set aside packages that catch your eye. The companies mailing these have spent thousands of dollars researching the best methods. Why not learn from their research?
- Always try to beat your previous response rate.
Play around with the design before sending the mailing out again. See if minor changes make a significant difference in the response rate. Send out different versions of your design to similar groups in your database, and test to see which one results in the most responses. Whatever you do, test it, and then test it again!
- Use words that grab the reader’s attention.
Here is a recent list of “Words that Grab Attention,” produced by Starch INRA Hooper Research Worldwide:
Announcing / Discover / Easy / Exclusive / Free / Guarantee / Health / Help / Immediately / Introducing / Know / Learn / Love / Money / New / Now / Powerful / Profits / Protect / Proven / Results / Safe / Save / Secret(s) / Today / Trust / Understand / You As you design the mailer, remember... have fun!
See more great ideas like this!
Click here to visit the Champion Printing Solutions Ideas Collection.
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